NEW YORK YANKEES STEAKHOUSE

Contracted by Hard Rock International and NY Yankees Senior management to systematically overhaul all facets of  NYY Steak operations in Rockefeller Center and Yankee Stadium.

Revitalize the existing traditional steakhouse concept, to a more engaging and authentic  New York Yankees experience. Working with architects and designers to integrate museum quality Yankee sports collectibles and memorabilia to the operation, giving guests an authentic “Brush with Greatness” experience, coupled with extraordinary cuisine and service.

OBJECTIVES

  • Increase top line sales

  • Social media and marketing focus

  • Operational improvements

  • Reduce Food and Labor costs

  • Recruitment of Culinary team

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